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Mission, Vision and Management Policy

MISSION
To develop Incheon as a prime tourist destination for everyone

VISION
To become the best public corporation that creates a hub of convergence and complex tourism in Asia

Management Goal (~2022)

  • 1 To create economic value (harmonious public interest and profit)

    - 2.5 million foreign and 15 million domestic tourists

  • 2 To create social value (through community involvement and expansion of community-based projects)

    - 20,000 jobs in the tourism field (cumulative)

  • 3 To create customer value (enhance satisfaction of Incheon citizens and visitors, etc.)

    - 4.5 satisfaction points from residents and domestic and foreign visitors to Incheon

Core tasks

  • 1Development of strategic bases to enhance tourism competitiveness
  • 2Implementation of urban tourism marketing for Incheon as a tourist destination
  • 3Improvement of readiness for qualitative growth of Incheon tourism
  • 4Expansion of citizen participation and citizen-oriented tourism contents

Development of strategic bases to enhance tourism competitivenes

  • Vitalize island and marine tourism
  • Vitalize tourism of the former downtown area
  • Vitalize the history and culture tourism of Ganghwa
  • Vitalize the operation of Songdo Convensia

Implementation of urban tourism marketing for Incheon as a tourist destination

  • Strengthen marketing campaign to attract foreign tourists
  • Strengthen marketing efforts to attract local tourists
  • Explore new medical tourism markets and vitalize its industry
  • Vitalize MICE marketing campaign and its industry
  • Vitalize tourism through festivals

Improvement of readiness for qualitative growth of Incheon tourism

  • Operate and manage the Incheon City Tour to provide convenience among tourists
  • Vitalize operation of Harbor Park Hotel
  • Vitalize the cruise business of Incheon Port
  • Vitalize the operation of tourist information centers
  • Conduct a survey on Incheon tourism for data-driven business promotion

Expansion of citizen participation and citizen-oriented tourism contents

  • Discover citizen-participatory storytelling contents
  • Expand public projects using civic ideas
    • Contents Contest
    • Souvenir Contest
    • Innovative Ideas Competition
  • Implement the resident participatory budgeting syste
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